Celebrities were photographed enjoying their Inside Soap Awards gift bags.

Bespoke gift bags filled with goodies were one of the highlights of this year's Inside Soap Awards, at least for the stars who were lucky enough to receive them.

Last night EastEnders swept the board, taking home seven gongs in total.

But this wasn't all the celebrities left with, as youngsters Hetti Bywater, Danielle Harold and Jacqueline Jossa were all seen leaving the awards ceremony with their arms full of paper bags and boxes of freebies.

The group were spotted excitedly carrying the bags and peeking in them on their way home from the annual event.

There were a range of white and black paper bags with string handles and glossy finishes, each of which had been emblazoned with the Inside Soap Awards logo and other sponsors.

This made a great promotional opportunity for the brands involved, which included online clothing retailer boohoo.com, who were awarded centre stage on the bags.

The EastEnders cast members also carried a series of boxes, which it is believed contained more free goods, as well as their much-coveted award trophies.

Each of the ladies wore mini dresses in black or white, showing off their long legs and complementing perfectly with the classy monochrome colour palette used to create the glossy paper bags.

But it wasn't just the girls who seemed to be enjoying themselves, as David Witts, who plays lothario Joey Branning, was spotted also carrying bags with the group as they made their way outside after a long and exciting night in which they took home the award for Britain's Best Soap.

From major media events to smaller scale bashes and parties, paper gift bags can be a smart addition, helping to reward guests with a little keepsake so they can remember the occasion.

Corporate events can also use this opportunity to encourage advertisers or promote their brand using personalised printing.

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