Mitt Romney, now the official Republican presidential candidate, will no doubt be using branded bags as he begins campaigning to become the most powerful man in the world.

With Mitt Romney now confirmed as the official GOP candidate for president at the Republican National Convention in Tampa, Florida, his team is readying itself with a marketing campaign to send home his message.

As current incumbent Barack Obama knows all too well, explaining to voters what they stand for is not just about meeting people face to face or giving rousing speeches, but also requires a savvy promotional strategy.

Along with digital advertising, via Twitter and Facebook and other social networks, producing badges and stickers, one effective way of communicating a message is through custom printed bags.

Not only can people like Romney's marketing team brand them with his powerful message, logo or ideas – on a tough, durable, longstanding bag – but they can also be used to store things in them, like pens, USB sticks and leaflets.

This is certainly going to be one of the hottest campaigns in recent times, with Obama and Romney using every tactic in the book to win the hearts and minds of the nation.

"Mitt Romney has offered a bold plan to rebuild America and create a stronger middle class," said Andrea Saul, a Romney campaign spokesperson.

"By cutting taxes across the board and removing burdensome regulations, the Romney plan will jumpstart our economy and help create 12 million new jobs and higher take-home pay for American workers."

A recent poll from Rasmussen Reports revealed that Obama and Romney were almost neck to neck in support, with the former gaining support from 46 per cent of voters and the latter 45 per cent. Five per cent were still undecided.